While scrolling through Tik Tok, you come across your favorite influencer talking about a new supplement they are using. Conveniently enough, they shared a link to it in the caption. Without looking further, you buy the product. But even after countless Bloom drinks or Ashwagandha gummies, you feel the exact same. According to the Journal of the American Medical Association, 45% of people who use supplements take them to improve health, and less than a quarter of the supplements taken by adults were ordered by a doctor. Which begs the question, what does improving health mean? What do these supplements do, and what is actually in them?

While it may not be feasible to examine every single ingredient you put in your body, it is important to look out for elements that are harmful. It still can be fun to try out products loved by the people you follow, but you should be conscious of what the items you buy, and the potential consequences of using them. For example, occasional energy drinks may not harm you. But excessive amounts of caffeine can cause heart problems in the future. 

Consumers should not ignore the fact that people on social media are getting paid to advertise products. In fact, the Influencer Marketing Hub reports that 14.5% of brands who used influencer marketing in 2024 spent over $500,000 on these ads. Social media influencers are not required to use the things they advertise. 

Trends in the media constantly change, and new products will always be advertised as good for your health, though the facts won’t change. Stick to what you know to be true and beneficial. Your body isn’t the same as anyone else’s. The things that work for your favorite influencer may not work for you, and it’s okay.

Improving your health depends on self reflection into your own life. There is no one who knows your needs and body better than you. Examine your own habits to find out what you’re missing, then adapt your routines. When it comes to health, be your own advocate.